AUDIENCE PERSONAS

Identify your core audience targets including demographics, psychographics, and media channel usage

CUSTOMER JOURNEYS

Map your customer’s path to purchase, identifying key opportunity moments to move them down the funnel.

COMPETITIVE AUDITS

Map the competitive landscape and identifies whitespace your brand can own in the mind of the consumer

Define your brand’s North Star including purpose, mission, values, and positioning

• Stakeholder workshops and alignment

• Unique brand blueprint outlining core brand elements and “reasons to believe”

Define your brand or product’s unique value proposition and position in the market that will resonate with your core audience and stand out from competitors.

• Competitive whitespace mapping

• Audience insights

• UVP & messaging hierarchy

• Creative brief

Define how you will reach your audience and drive business outcomes through paid, owned, and earned marketing channels during a defined period of time (multi-year, annual, or campaign-based)

• UVP & messaging hierarchy

• Channel ecosystem and communications plan

• High level marketing calendar

• KPIs and measurement framework

Actionable playbooks built to give internal content teams a clear blueprint for using social media to drive marketing goals and business outcomes.

• Content pillars

• Channel plan & posting cadence

• Role of paid vs organic

• KPIs and measurement framework