GREER PEARCE

  • "As a formally trained strategist, Greer not only delivers compelling strategies for brands, but also has helped our organization workshop, brainstorm, and solution a wide variety of business challenges."

    Marketing Executive

  • "Greer has a knack for understanding external and internal business problems, and will strategize and execute a plan to meet and exceed goals.”

    VP, Social Media

  • "I have been lucky to have worked with so many world class brand strategists in my days in marketing. Greer stands out -- and she would be the one I would go to for positioning and value proposition creation in an instant."

    CMO

  • "Greer has a unique ability to bridge the functional needs of the business with the emotional needs of our employees. She played a pivotal role in crafting a return to work strategy that positioned our agency to gain a competitive edge, all while enhancing employee contentment and retention during a period marked by substantial industry attrition."

    Creative Director

  • "Greer's positive, solution-oriented mentality picks you up and challenges you to move forward with optimism."

    VP, Growth Marketing

  • "Greer is a problem-solver to her core, but a listener first, always guiding with decisiveness and incredible intuition."

    VP, Social Media

  • "The way her mind works is magic... everyone needs a little Greer!"

    CMO

Chief Strategy Officer

In 2024 I joined marketing agency Words From The Woods as their Chief Strategy Officer to help steward the agency through its next growth stage, including providing strategic leadership across their robust client roster. With a focus on growing outdoor brands like Saddleback Mountain, Stio, and The Nature Conservancy, and partnering with future-forward organizations like Northeastern University’s Roux Institute, I’m thrilled to be able to lean into my passion and expertise in the outdoor industry and higher education.

Principal Consultant

In 2023 I founded Tremolo Consulting, where I leveraged my extensive experience to advise clients in brand and marketing strategy. The experiences below spurred my passion for uncovering human insights, sharpened my expertise in multiple strategic disciplines, and shaped my behavior-based approach to marketing and managing that I brought to clients as an independent consultant.

Senior Vice President, Brand & Innovation

In 2016, I joined Amp to build their strategic planning department from the ground up, growing an unmatched team of brand strategists and digital marketing experts to fuel integrated work across the agency. In addition to leading the department, I acted as lead strategist for many of our clients including driving digital transformation and business growth for Zillow, Aquaphor, Mission Foods, Chiquita, and Harvard Business School. In 2022, as Amp began to merge with several of its sister agencies, I took on an agency management role focused on driving excellence and innovation across our broader integrated marketing capabilities, overseeing Creative, Strategy, Social, UX, and PR.

Associate Director, Strategic Planning

From 2014-2016 I further developed as a digital and brand strategist at Swift in Portland, Oregon, leading strategic work for Starbucks, REI, and a suite of Nestle brands. Highlights included driving over a million people in-store to Starbucks to buy a Pumpkin Spice Latte before it officially hit the menu, and helping REI reach beyond their hardcore audience base to make camping more accessible. Ask me about those case studies, or about the time Starbucks and REI were competing for my dog to be their model!

Engagement Supervisor

In 2012, as social media started to become a powerful marketing tool, I joined MXM Social to pioneer second screen strategies for NBC’s primetime lineup. As some of the first brands to live-tweet television, we drove viewership for shows like 30 Rock and The Voice with high volumes of engaging social content. During this time I also worked with entertainment clients ABC Family and Syfy, including overseeing strategy and content surrounding the Twitter #Sharknado phenomenon and Pretty Little Liars (@ABCFpll), the most tweeted-about show on television.

Media Relations Manager

In 2010 I started my marketing career in Big Sky Resort’s in-house marketing department. In the depths of the Great Recession, we needed to drive skier visits and increase year-round tourism as consumers nationwide tightened their travel budgets. This was no easy task, but through innovative sales, marketing, and PR strategies, we drove record skier visits to the mountain and set the resort on a long term growth trajectory that’s still gaining momentum today.

Writer & Researcher

Fresh out of college with a degree in journalism, I started my career writing and fact-checking articles for National Geographic Adventure. Interviewing adventurers and researching remote locations laid the foundation for my love of human culture, behavior, and insights. When they discontinued the print version of the magazine, I headed west to Montana to have a few adventures myself, and start my career in marketing.