Using the power of brand to launch humans into action
GREER PEARCE
Chief Strategy Officer
Words From The Woods
Hi! I’m Greer Pearce, a marketing executive and strategist with 15 years of experience designing behavior-shifting marketing for some of the world’s leading brands.
I believe brands are one of the most powerful forces in business, with the ability not only to shape hearts and minds, but to galvanize people into action. I take an insights-driven approach to marketing that focuses on human behavior, and apply this method across industries to strategically drive the actions that matter most to business.
Industry Expertise
Consumer Packaged Goods
Outdoor & Travel
Business to Business
Higher Education
The best marketing has the power to change hearts, minds, and - most importantly - behavior. I take a behavior-based approach to marketing strategy, focusing on driving the actions that matter most for business.
In the market, that means galvanizing consumers. At the office, it means galvanizing employees. Whether B2C, B2B, or B2E, I use the power of brands to launch humans into action.
Biased towards behavior
Insights-Driven
I leverage research and data to bring forth illuminating truths about people and business.
Behavior-Based
I harness behavioral science to unlock and promote the employee and consumer behaviors that drive business outcomes.
I understand shifting market, technology, and workplace dynamics to bring forth innovative strategies.